Get started listing on Walmart

Learn how to use the data from your product to create new Walmart listings, avoiding common pitfalls

To start your Walmart journey, it's important that your product info meets Walmart's rules. Our guide will show you what info you need, where to find it, and the best way to enter it.

Common Pitfall: Missing UPC, GTIN, EAN, or ISBN

Walmart requires all listings to have a Product Identifier, known as a barcode. This information is typically imported from other marketplaces you've connected. However, if the information is missing, you'll need to find a way to provide this information. 

Individual Products

1. From the Manage Listings page, search for a product and click the title.
2. In the Variations box, click Customize View.
3. Enable one of the four barcode options (UPC, GTIN, EAN, or ISBN), followed by Save. 
4. In the barcode field, enter your barcode. 
5. Click Save or Save & Apply if the Walmart listings are already created.

Multiple Products Using Spreadsheets

1. From the menu bar, click Reports, followed by Import / Export.
2. From the dropdown, select Product Edit, followed by Download Template.
3. Once downloaded, open the sheet and enter the appropriate data into any barcode cells.
4. On the Actions sheet, switch UPC, GTIN, EAN, or ISBN from F to T.
5. Save the sheet, head back to the Import / Export, and click Upload Template.

You can review the full documentation on our knowledge base. Learn more

Common Pitfall: Missing shipping weight and unit of measurement

Walmart requires all listings to have shipping weight information. This information is typically imported from other marketplaces you've connected. However, if the information is missing, you'll need to find a way to provide this information. 

Individual Products

1. From the Manage Listings page, search for a product and click the title.
2. In the Shipping Information section, enter your weight and unit of measurement.
3. Click Save or Save & Apply if the Walmart listings are already created.

Multiple Products Using Spreadsheets

1. From the menu bar, click Reports, followed by Import / Export.
2. From the dropdown, select Product Edit, followed by Download Template.
3. Once downloaded, open the sheet and enter the appropriate data into the shipping_weight and shipping_weight_unit_of_measurment cells.
4. On the Actions sheet, switch product_shipping_dimensions from F to T.
5. Save the sheet, head back to the Import / Export, and click Upload Template.

You can review the full documentation on our knowledge base. Learn more

List your products to Walmart

To list your products on Walmart, you have two options. You can create new products using your listing data, or join an existing listing by utilizing another seller's data.

Create new listings on Walmart

Individual Listings

1. From the Manage Listings page, find a product missing from Walmart.
2. Click the Add to Marketplace (+) button.

Multiple Listings

1. From the Manage Listings page, find a group of missing products on Walmart.
2. On the left, click the checkbox for each listing you'd like to create.
3. Using the dropdown, click Create followed by Walmart. 

Multiple Listings Using Spreadsheets

1. From the menu bar, click Reports, followed by Import / Export.
2. From the dropdown, select Create & Delete, followed by Download Template.
3. Once downloaded, open the sheet and enter C in the marketplace column and SKU row for the desired product.
4. Save the sheet, head back to the Import / Export, and click Upload Template.

You can read more about creating listings on our knowledge base. Learn more

Join existing listings on Walmart

Individual Offers

1. From the menu bar, click Listings, followed by a Walmart integration.
2. Using the Walmart Actions dropdown, click Add Walmart Offer via Setup by Match.
3. If a product already exists, select Use An Existing Product. Otherwise, select Create New Product.
4. Enter all the required information.
5. Click Add Offer on Walmart.

Multiple Offers Using Spreadsheets

1. From the menu bar, click Reports, followed by Import / Export.
2. From the dropdown, select Walmart Add Offers and a Walmart integration, followed by Download Template.
3. Once downloaded, open the sheet and enter all the required information.
4. Save the sheet, head back to the Import / Export, and click Upload Template.

You can review the full documentation on our knowledge base. Learn more (coming soon)

If the SKU you're joining already exists in Reflector, the listing will be associated with the existing product. Additionally, any quantity entered into the spreadsheet will be overwritten by what's already in Reflector. If the SKU doesn't exist, a new product and the proper quantity will be assigned.

Need to view the status of your bulk template upload? Review your bulk upload history page.

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